AUDIT · DIRAY MEDIA CURRENT STATE · JUN 2026

Where the live site is, and where the next move lives.

A UX, UI, and strategy audit of diraymedia.com as it stands on Jun 29, 2026. Six main pages, eight portfolio cases, three nav patterns. Read with the marketing system in mind, not in isolation. The audit is the bridge from what the site says today to what the team will ship under the new operating model.

HEADLINE FINDINGS · 90 SECOND READ

Three things to know before reading further.

VOICE

1/8

Of the 8 portfolio cases, only one (Zip Code Targeting) discloses a test-vs-control methodology. The other seven present raw before/after deltas with no baseline, no incrementality method, and zero hedging language.

DEPTH

0

Client quotes in the case studies. Zero attributed testimonials in the proof layer. Voice exists on /the-work/ index but not inside the case bodies that need it most.

VERSION

35/37

Years-in-business count varies page-to-page on the same site. Header says 35+, body says 37+. Small detail, real credibility leak on a tenure-led brand.

CONTENTS · SIX READS, ONE ROADMAP

Audit chapters.

Each chapter is self-contained but they stack. Strategy and voice tell you what the site claims. IA and visual tell you how it's experienced. Portfolio and conversion tell you whether it converts. Recommendations sequence the fix.

  1. 10.01 Strategy & positioning What the site claims to do, who it claims to serve, and where the positioning leaks.
  2. 10.02 Voice & messaging How the brand sounds. Hero claims vs. proof claims. The marketing-style problem.
  3. 10.03 Information architecture Nav, page-by-page flow, content gaps an enterprise buyer hits and walks away from.
  4. 10.04 Portfolio cases All 8 case studies graded for methodology, narrative, client overlap, and credibility.
  5. 10.05 Conversion & funnels CTAs, forms, lead gen surface area. Where the site asks for the meeting and how.
  6. 10.06 Recommendations & 90-day roadmap Prioritized moves: what to fix in week 1, week 4, week 12. Mapped to the marketing system.

SCOPE · WHAT WE READ

The corpus.

Audit grounded in the live HTML of these 14 URLs on Jun 29, 2026. Every finding cites a specific page so it can be checked against the source.

SOURCE URL · PAGE TYPE · ROLE IN AUDIT
CORE
diraymedia.com · Home
Top-of-funnel positioning, services snapshot, proof strip. The first thing a CMO sees.
CORE
/who-we-are/ · Company & team
Tenure claims, WBENC, leadership grid, employee testimonials, office story.
CORE
/what-we-do/ · Capabilities
Service lines, MediaINSIGHTS platform, partner certifications, methodology language.
CORE
/the-work/ · Portfolio index
Client logo wall, 8 testimonials, 8 case study cards. The proof landing zone.
CORE
/latest-news/ · Thought leadership
12 published articles since Dec 2025. Cadence, authorship, category structure.
CORE
/diray-health/ · Vertical sub-brand
Pharma + OTC vertical. HIPAA, IQVIA, NPI targeting. Sub-brand positioning vs parent.
PROOF
8 portfolio case studies
Pinpointing Performance, Prime-Time Power Play, Maximizing Impact, Driving Retail Foot Traffic, From Startup to Success (Pooph), Breaking Through the Noise, Kid-Approved Parent-Purchased, Driving Growth (Flex Seal). Read end-to-end. Graded in 10.04.

METHOD · HOW THE AUDIT WAS DONE

Read what's actually on the page, not what we wish was there.

Every URL was fetched live on Jun 29, 2026 and analyzed for: stated positioning, value props, named services, metrics with units, hedging language, CTA pattern, navigation logic, and content density. Findings call out specific pages and verbatim copy where possible. No synthetic content was added on Diray's behalf.

Start reading

Strategy & positioning first.

The audit reads in order, but you can also jump to any chapter from the TOC above or the sidebar.

Open 10.01 · Strategy & positioning →