08.06 · Brand Kit / Press kit

Approved boilerplate, leadership quotes, team bios.

The portable press copy. Pre-approved for partner releases, analyst briefings, and event programs. Copy as-is. Never paraphrase.

Company boilerplate (one paragraph)

Diray Media is a four-decade performance media agency operating across linear TV, CTV, streaming, YouTube, digital video, and retail media. The proprietary Impact Engine combines AI-powered signal detection with named human buying expertise. Diray ties media decisions directly to business outcomes: retail velocity, purchase intent, and category share.

Press boilerplate · approved for external use

Two-line description (for event programs)

Diray Media is the Total Video Operating System for business outcomes, unifying linear, CTV, streaming, YouTube, digital, and retail media through the proprietary Impact Engine.

Lock before publication

"four decades" vs "37+ years" naming.
"True Velocity" vs "Total Velocity" naming.
Leadership headshots and bios pending Brand Kit approval.