Diray Media
Marketing Update
No. 01 · Jul 7, 2026
Internal · Diray Media

Digital Platform Update

TV-first performance media, powered by the Impact Engine. Now live.

Diray is no longer positioned as a TV buying agency. The public website now argues the new claim with proof a buyer can check: the eight published case studies, their results, and the campaigns behind them. And the design library gives the business an operating system: one governed home for brand, templates, pricing, and research, so every next asset ships faster and on message.

Everything a prospect touches now reinforces one claim: Diray turns media into measurable business movement.

Shipped on the website: the proof

  • The Work rebuilt on the 8 published case studies: full detail pages with every chart and campaign photo, filterable by the six Impacts.
  • The newsroom re-set: 78 published articles plus two original flagship pieces, campaign and team photography, and a full SEO layer sitewide.
  • The Fusion brand exploration live behind a reversible toggle, so leadership judges both directions on live pages.

Shipped in the library: structure for the business

  • Thirteen governed sections give every asset one canonical home, from brand and templates to sales, research, and the changelog.
  • Sales got its operating system: the pricing playbook with the four-tier ladder, the 2026 value proposition live, email templates, and landing routes with a named default.
  • The Brand Kit became downloadable packages: versioned logo, token, font, press, and social files, generated from source so downloads never drift.
  • Research compounds weekly: competitive recon, the Impact Engine build spec, and the MediaINSIGHTS systems map.

Explore the brand lab

Color
DirayCore vs Fusion
One toggle flips the entire experience on live pages, and flips back. Judge the work, not mockups.
Type
Montserrat / Franklin / Archivo
Display-face exploration in the library sidebar; the typography page rewrites its own copy in each face.
Decisions we needColor direction · display face · social kit sign-off and posting cadence · flagship article review.