03.05 · Patterns / Offer section

Pilot. Foundation. Platform. Enterprise.

The offer pattern shows four tiers as a maturity ladder, not a price comparison. Foundation is the flagship tier and earns the reverse gradient. The rest stay neutral so the eye lands where Sales wants the conversation to start.

Four-tier offer grid

Tier 01 · Pilot

Diray Method Pilot

A 30-day diagnosis sprint. Audit the current operating model, score a representative campaign, deliver the first decision read-out.

Tier 02 · Foundation

Quarterly operating partnership

The full Impact Engine cadence. Daily reads, weekly decisions, and a quarterly business-outcome review. The tier most clients choose.

Tier 03 · Platform

Embedded operating layer

For brands running media in-house. Diray operators embed alongside the team and the Impact Engine becomes the daily decision layer.

Tier 04 · Enterprise

Multi-brand, multi-market

For holding companies and enterprise advertisers running multiple brands or markets in parallel under one operating standard.

Offer section rules

  • Always show four tiers. Fewer reads as undersized. More reads as bureaucratic.
  • One tier gets the reverse gradient. Foundation, the most chosen, holds the gradient by default.
  • Pricing belongs on Sales → Pricing, never on the marketing surface.
  • Each tier is a verb-led promise. Not "Includes 5 reports a month."