The daily brief from your media desk: what happened, why it happened, and the one move we recommend next. Every number below is clickable evidence.
Tap any dotted number to open its evidence.
Yesterday's Media Impact Score is 78, up six points week over week, and the gain is real: outcomes ran 12% above the no-media baseline, so the buy, not brand momentum, moved orders. When that stops being true, this brief will say so in the same size type.
The honesty check · media vs momentum alone
Baseline: outcomes predicted from recent history alone, zero media running. Media beat it by 12 points this week.
Most of the lift came from daypart mix: the weight we moved into early fringe lifted response without a dollar of added spend. Audience alignment helped; network strength and digital held steady.
Why the score moved · contribution by component
By channel, linear carried 46% of attributed outcomes and keeps influencing sales for days after each airing; retargeting answered same-day. One anomaly, a Tuesday spike, was detected and smoothed before scoring so it did not flatter the read.
Attribution · yesterday's outcomes by channel
Lag-aware: linear credited across multiple days, digital same-day.
The recommendation · one move
Hold the early-fringe weight. Retest weekend prime next week.
Concept B · The Daily Read · prototype v0.1 · Jul 2026 · all numbers are sample data