MediaINSIGHTS
The Signal Room
Acme Home Goods · sample data
Daily read · Tue Jul 14
MediaINSIGHTS
The Signal Room
Channel signal · share of attributed outcomes · hover for the read
Score 84 · ▲ rising. Credited across three days after each airing. Biggest driver: prime plus the new early-fringe weight. The placement the Friday call protects.
Score 92 · ▲ rising. The strongest placement on the plan. Retail sales respond within two days; weight held steady on purpose.
Score 78 · ▲ rising. New-customer skew: highest first-purchase share of any channel this week.
Score 41 · ▼ falling. Contribution flattened at higher frequencies. Cap rebalance is drafted for the Friday call.
Scored against retail velocity · yesterday's buy
Hover the dial for the why
Why 78 · what moved the score
Every score ships with its decomposition. Sample data.
The proof · hover any card
The honesty check · media vs momentum
Media is the driver: +12% above the no-media baseline.
When media does not beat momentum alone, this panel says so, on this screen, in this size.
The baseline predicts outcomes from recent history with zero media running. Media beat it every day this week; narrowest gap Wednesday at +7%.
This week's biggest move
Daypart mix: +3.2 to the score.
Early-fringe weight lifted response with zero added spend.
The move came from the prior Friday call. Effect held for a second week, which is what promotes a test into the plan.
The call for Friday
Hold early fringe. Retest weekend prime.
Called by the buying desk, scored by the Impact Engine.
Also drafted: retargeting frequency-cap rebalance. Both land as written calls the client can read, not infer.
14-day score skyline · hover a day
Concept D · The Signal Room · prototype v0.2 · Jul 2026 · all numbers are sample data · built for the QBR wall