Media Impact Score · yesterday
78▲ +6 WK / WK
Outcome scored against: retail velocity
14-day trend
The honesty check · media vs momentum
Media is the driver this week.
Outcomes ran 12% above the no-media baseline (recent momentum alone). When media does not beat that baseline, this panel says so.
Benchmark · internal only
P74
74th percentile across comparable campaigns, normalized for spend, campaign size, and outcome volume.
Why · what moved the score
Anomaly · flagged
Tuesday spike (+18%) detected and smoothed before scoring. Component explanations
Attribution · yesterday's outcomes by channel
Linear TV · 46%
Streaming / CTV · 28%
YouTube · 16%
Retargeting · 10%
Lag-aware: linear influence is credited across multiple days, digital response same-day.
Draft narrative · generated 6:02 AM · editable before send
Prototype: nothing was sent