Slide 01 · Cover
How Diray operates across every screen and every shelf.
Twelve slides for the evaluation phase. One detailed case per buyer-relevant channel. One operator bio per discipline. Built to read in 30 minutes and stand up to a procurement deep-read.
- For
- [Buyer]
- Stage
- Evaluation
- Version
- Deck B · v1
Slide 02 · Positioning
The thesis
Buying media that sells. Now made easier to prove.
Diray is a performance media agency, not a CTV DSP, not a managed-service afterthought. The repositioning sharpens what's already true: every screen Diray buys answers to a business outcome scored by the Impact Engine.
Slide 03 · Operating model
Two lanes, one shipping team
Strategy + execution under one roof.
Marketing lane
Brand voice, story, decision patterns. The reason a media plan reads as a single thesis.
Tech lane
Impact Engine, signal pipes, dashboards. The reason every plan is scored, not just executed.
One pod
Strategy + operators + analysts in the same room. No handoffs. No translation loss.
Slide 04 · Channel · Linear TV
Channel 01 · Linear TV
The foundation. Read in two-week post-buys against sell-through.
Network and spot. Where Diray learned to score TV against retail signal long before anyone else. Inventory partnerships dating to 1986. Negotiated rates that survive procurement.
"Post-buy showed +18% vs. prior-quarter velocity in our top 12 DMAs. The new audience plan held."
CPG client · category leadSlide 05 · Channel · CTV
Channel 02 · Connected TV
Premium video, addressable to the household.
The fastest-growing line on Diray's plans. Linear discipline applied to streaming inventory. Audience-first targeting against intent signal, not just open exchanges.
"Reached 73% of our priority households in 14 days. Half the waste of last year's plan."
DTC client · brand directorSlide 06 · Channel · Streaming + AVOD
Channel 03 · Streaming
AVOD, FAST, premium SVOD. Sold by audience, scored by outcome.
The new prime time. Diray operators read this market the way they read network upfronts — by who's watching and what moves them, not by what the publisher's deck says.
Slide 07 · Channel · YouTube
Channel 04 · YouTube
The largest single video supply on earth.
Brand-safe inventory bought against intent signal, not just impressions. Reach extension to the audiences Linear and CTV can't deliver alone.
Slide 08 · Channel · Retail media
Channel 05 · Retail media
Walmart Connect, Amazon Ads, Kroger Precision, Target Roundel.
The shelf is where the dollar lands. Diray reads retail signal natively — sell-through, share-of-shelf, replenishment cadence — not as an add-on.
"Tied lift to actual cart conversion at four banners. Procurement signed off on the second pilot."
National brand · retail leadSlide 09 · Operator bio · Media buying
The room you walk into
[Operator name] · Head of media buying.
[10-15 yrs] across linear, CTV, streaming. Holds the publisher relationships and the buying judgment that takes a decade to build. Personally negotiates the upfront positions Diray's clients see in their plans.
Slide 10 · Operator bio · Analytics
The room behind the room
[Operator name] · Head of analytics.
Owns the Impact Engine: data sources, scoring cadence, claim language. Every number that leaves Diray for a client deck is one [Operator] will defend on the record.
Slide 11 · Proof · the metrics that matter
What Diray reports on
Outcome metrics, not vanity metrics.
Velocity
Units / store / week
The buyer's truth.
Intent
Lifted consideration
Measured pre/post exposure.
Share
Category share
vs. the competitive set in-window.
Slide 12 · Close
Run a 30-day pilot. Pick one channel.
Scoped to one outcome you need to move and one channel where Diray's signal is strongest in your category. Pilot ships with a written readout — what worked, what didn't, what to scale.
Scope the pilot