Four decades of media expertise, amplified by modern AI. The Impact Engine predicts the impact of every media dollar across linear, streaming, CTV, and retail media, then proves which ones moved the business.
TV is no longer one screen. Your buying needs to keep up.
Streaming, CTV, YouTube, and retail media have splintered audiences across hundreds of platforms. Most brands chase the platforms instead of the audience, and most reports stop before the business question. That is where Diray starts.
47.5%
of US TV viewing now happens on streaming. A record, and still climbing.
7.7%
of total US ad dollars sit on connected TV. Attention has moved faster than the money.
$110B
in active mergers redrawing the network map. Six houses are consolidating into four.
The Impact Engine
AI analysis. Human judgment. Four decades of relationships.
The Impact Engine is what four decades of media operators look like in production once AI amplifies them. Signals come in continuously. The engine scores them. Diray's operators make the call. The result is reach you can defend and outcomes you can prove.
Custom models score proxy signals daily. Surfaces the moves humans would miss.
03
Human judgment
Diray operators with four decades of buying experience choose what ships, when, and why.
04 · LEVERAGE
Optimization
In-flight adjustments across linear, streaming, CTV, and retail. The Impact Score moves up.
05
Business growth
Sales velocity, retail share, ROAS. Outcomes you can hand to the CFO.
The technology is not the product. The technology amplifies the expertise. That is the difference between an AI-powered platform and an operating model that ships results every Monday.
Solutions
Six Impact Products. One operating model.
Each Impact Product solves a named business problem with a named approach and a named proof. Pick the one that matches your moment. The Impact Engine sits underneath all six.
Impact · Shelf
Shelf.
Connect TV advertising to retail sales so you move more product. Tie every spot to sell-through at Walmart, Amazon, Kroger, Target.
Read the one-pager →
Impact · Demand
Demand.
Capture rising category demand before competitors notice. The engine flags inflection in purchase intent so your media meets it.
Read the one-pager →
Impact · Launch
Launch.
Land a new product without the typical first-eight-weeks scramble. Pre-launch reach modeling plus in-flight reallocation.
Read the one-pager →
Impact · Market
Market.
Drive market share in mature categories where every point fights another brand. Scored against competitive set.
Read the one-pager →
Impact · Surge
Surge.
Capture seasonal or event-driven demand surges. 2026 Olympics, World Cup, midterms, holiday: book the moment, prove the lift.
Read the one-pager →
Impact · Efficiency
Efficiency.
Cut waste, lift ROAS. Same outcome, fewer dollars. The Impact Engine surfaces the cuts that do not cost reach.
Read the one-pager →
Proof
Proof, not pitch.
The brands below hired us to move one number, and we moved it. Each case shows the challenge they faced, the plan we ran, and the result, measured against a held-out control.
CPG · Household
+14%
retail sales velocity at targeted retailers vs matched control, six weeks.
ProblemCategory traffic fell 15% YoY. Brand was losing share to private label.
ApproachLinear + CTV + Walmart Connect, scored against POS weekly. Impact Engine reallocated 22% of spend mid-flight.
ResultSales velocity at targeted Walmart stores up 14% vs matched control. ROAS 3.8x.
DTC · Health
+38%
new customer acquisition at flat CAC, eight-week launch.
ProblemLaunch budget shrunk 30%. CMO needed the same first-quarter customer count.
ResultNew customer acquisition up 38% with CAC held flat. Best Q1 in three years.
Retail · Apparel
3.2x
closed-loop ROAS over a 30-day holiday window.
ProblemHoliday window squeezed. Buyer needed proof that linear still pulled foot traffic.
ApproachLinear NBA + CTV + retail media. Engine modeled cross-screen frequency and capped overlap.
Result3.2x ROAS measured against control geos. Foot traffic up 11% at targeted DMAs.
About Diray
Four decades of expertise. Modern AI to amplify it.
Diray Media is a WBENC-certified women-owned media-buying agency founded in 1987. Four media eras have come and gone since then: broadcast, cable, digital, streaming. Diray priced and proved each one.
The team holds the relationships that compound only with tenure. The Impact Engine is what those relationships look like in production when you point modern AI at them.
The rooftop at SoNo 50 · Norwalk, CTThe team behind the engineThe lobby at SoNo 50
Start here
Tell us the outcome you need to move.
We will show you which screens, schedules, networks, audiences, and retail signals moved it. Scored by the Impact Engine, verified against your sell-through.
